The modern social impact organization knows that in order to reach its full impact potential, it must enact a digital-first strategy and platform. Navigating the information era requires a multi-faceted strategy, but your digital footprint is the chassis that connects all of the other important components.
The difference between a modern digital media platform and a typical website with a donate button is the difference between the eagle and the vulture. The eagle takes control of its future by actively searching for and capturing what it needs to thrive. The vulture waits for the scraps from others’ successes, relying on chance and luck to scrape by.
How much time, staff, budget, and resources are dedicated to your core program work? How does this compare to the time and effort spent building your brand, honing your message, activating and nurturing your supporters , and building a digital-first culture?