The Renewal Workshop

Branding the pioneer of a new industry

  • Brand Strategy
  • Identity System
  • Website Design
  • Messaging
  • Brand Style Guide

The Renewal Workshop team came to us with a brilliant idea: partner with the world’s best-loved apparel brands to transform their unsellable and returned inventory into Renewed Apparel. Having just acquired their facility, they were in need of a solid brand and website to launch their company, convey their value proposition to consumers, and establish themselves as the leaders of an entirely new industry.

The Strategy

We needed to devise a way for The Renewal Workshop brand to extend into every aspect of their business. The brand has to co-exist with disparate original manufacturer’s brands on their renewed apparel, and work on everything from packaging to buttons.

We collaborated with The Renewal Workshop team to describe the new industry they were launching, their role in inventing it, and the heartfelt values that define their brand.

Primary logo
Renewal Workshop crest
Renewal Workshop pattern
Hang tags for apparel
Zipper pulls and buttons

A Brand Bible

We created a Master Brand augmented by a crest and an icon. An extensive brand style guide defined usage guidelines, detailed how to extend the brand into everything from print, to apparel, physical space design, and purchasing choices. It also included in-depth positioning and messaging elements.

A Brand That Lives in Many Places

The Renewal Workshop was able to use our brand style guide to extend the brand into multiple pieces of branded print and packaging collateral.

A Marketing Site Launch

To announce the launch of the new brand, we created a narrative marketing website that outlines the problems of waste and sustainability of the apparel industry, and describes their solution—the creation of renewed apparel.

The Results

The Renewal Workshop went from an idea to a reality. They opened their doors on February 2, 2017, selling renewed apparel from sustainably-minded outdoor brands such as Ibex, prAna, Toad&Co, Mountain Khakis, and Indigenous.

Cosmic helped us distill our complex mission and vision into a beautiful, unique, and extendable brand identity system. We continue to benefit from the results as our brand scales and iterates, and it's been invaluable to have a solid brand powering our core marketing and communications with our community.

Jeff Denby Founder, The Renewal Workshop
View All Work

Let's Chat

We'd love to hear about your goals and how we can help you reach them.