The Renewal Workshop

Branding the pioneer of a new industry

  • Brand Strategy
  • Identity System
  • Website Design
  • Messaging
  • Brand Style Guide

The Renewal Workshop team came to us with a brilliant idea: partnering with the world’s best-loved apparel brands to transform their unsellable and returned inventory into Renewed Apparel. Having just acquired their facility, they were in need of a solid brand and website to launch their company as the leaders of this new industry.

Renewal Workshop crest
Renewal Workshop pattern

A Brand Bible

We created an extensive brand style guide that not only defined usage guidelines but also detailed how to extend the brand into everything from print and apparel use cases to physical space design and purchasing choices. 

A Brand That Lives in Many Places

The Renewal Workshop was able to use our brand style guide to extend the brand into multiple pieces of branded print and packaging collateral.

A Marketing Site Launch

To announce the launch of the new brand, we created a narrative marketing site to outline the problem The Renewal Workshop is working to solve and provide updates to let interested customers know when they could start to shop for renewed apparel from their favorite brands. 

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