Stanford Research Park

Raising the Profile of Silicon Valley’s Original R&D Park

  • Branding
  • Website Design
  • Development
  • Photography
  • Strategy
  • Video
  • Messaging

The forward-looking marketing department at Stanford Research Park saw the need to grow awareness to ensure long-term relevance and viability. Our task was to give the sprawling 700 acre park a new face with a unified feel and to provide resources for the 150+ companies located within the park. We decided to touch briefly on SRPs important legacy and emphasize the current cutting-edge companies that call SRP their home.

Branding Stanford Research Park

Inspired by the redwood tree associated with their sports teams, the branding had to remain consistent with Stanford University guidelines. We chose to stick with a crest shape for the icon, and a more modern rendering of the Stanford tree. 

The Stanford Research Park Story

We produced, directed, and shot an introductory brand video to live on the homepage of the site and tell the Stanford Research Park story in a concise narrative. 

The brand video captures the feel of the Stanford Research park community.

The Stanford Story

We created a clean, visually dynamic site with minimal copy that’s quick to navigate and scan. Our custom photography is integrated throughout the site to get the feel of the park across. Rather than focus only on specs and stats, the site tells a story to companies interested in the culture and experience of the park. 

Icons Worth a Thousand Words

We created an extensive icon set to convey concepts visually and reduce written copy across the site.

A Transportation Sub-Brand

Transportation is a major focus of the Stanford Research Park management team. Due to its importance, we created a separate, but related brand for the transportation department and its section of the site. 

Navigating SRP

The transportation site fit the overall aesthetic while clearly focusing on navigating SRP. Users can learn about their transportation options, participate in a ride-share, and check traffic all from the site. 

Environmental Photography

We captured SRP's historic beauty, transportation options, and amenities in pictures to help portray a sense of community and environment across the site. We shot photos across multiple locations and seasons to capture the feel of the park and the companies that call it their home.

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