Abbott Square Market

Branding a new culinary and entertainment venue

Brand Strategy, Development
As Cover

Abbott Square Market is a culinary and entertainment venue in the heart of Santa Cruz. We helped to create a brand and website to announce the launch of the market and a style guide to help inform the design of the market environment.

Simple & Elegant

The primary Abbott Square Market brand is minimal yet distinct. The square container reinforces the name, and the dividing line hints that the market is separate from the rest of the larger Abbott Square location. Small details in the typography help the brand to be memorable and give it some personality.

Ascoaster

Coasters

As Logo

Primary Logo

Iconic

An icon set representing the Market’s food and entertainment options

Icons
As Chalk Board
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Mag
Wall

Aspirations

Built in Craft CMS, the site expresses the vision for the Market. Assets are easily changed once it opens.

As Web