Elevating an Established Culinary Brand

  • Branding
  • Messaging
  • Website Design
  • Development
  • Copywriting
  • E-Commerce

Mugnaini imports and manufactures authentic Italian open hearth ovens for upscale homes and restaurants. They moved their headquarters to the heart of Sonoma Wine Country and asked us to help them with a brand refresh. We helped them to rebrand and reposition towards a lifestyle-first approach. The new brand and e-commerce website speak to the emotional experience of cooking and sharing good food with friends and family. 

Classic, Modern & Inviting

A wordmark centered on cooking, sharing great food, and a homage to the shape of the classic oven arch.

Mugnaini Wordmark
Mugnaini Icon

The Mugnaini Lifestyle

Leading with lifestyle was a big shift in strategy that we developed with the Mugnaini team. This has allowed them to connect with their customers in a more meaningful way.

A Site in Good Taste

We extended the new visual language from the rebrand into an elegant, immersive e-commerce website. The site balances a clear and easy shopping experience with more narrative, emotional content. 

Enticing Content

Rich content like recipes, accessories, and a resource library create incentive for customers to return to the site and interact with the Mugnaini brand.

Closing the Sale

The centerpiece of the site, the Oven Builder, allows visitors to digitally create a custom oven.

A Delicious Design Language

We created an elegant, minimal design language across the website and shopping experience.

A Complete Package

Our style guide and messaging document is a tool for extending the brand using a unified visual style and voice.

View All Work

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