The Modern Playbook for Social Impact Brands

In our rapidly-evolving world, today’s social impact brands are falling behind their profit-driven competitors.

The old playbook for creating meaningful social impact just isn’t keeping pace with modern culture. 

The lion's share of attention is dominated by big brands, often leaving social missions unable to remain relevant.

But, for those of us committed to pioneering a new path, there’s hope. 

In the first episode of Season 1, we outline a new playbook that social impact leaders can use to succeed and thrive in today’s changing landscape. 

Join us, and step into a community of forward-thinking innovators, social impact pioneers, and authentic changemakers. 

Transcript:

In our rapidly-evolving world, the old playbook for creating meaningful social impact just isn’t keeping pace with modern culture. 

But what if there’s a deeper issue at play? What if the very strategies and mindsets that social impact brands are taught to follow have actually become invisible chains holding them back from their true impact potential?

Welcome to Designing Tomorrow. I’m your host, Eric Ressler. 

I’m the Founder and Creative director at Cosmic, The Creative Agency for Modern Social Impact Brands. 

We work every day with nonprofits, social enterprises and innovators, and funders across the globe. Working with our client partners, we build brands, launch digital experiences, and design creative content and campaigns that move their missions forward. 

We’ve seen the struggles faced by the sector.  And we’ve developed winning strategies and frameworks that are tried and tested. Our approach helps our clients earn attention in our digital-first culture, build support for their missions, and create transformational change. 

But today, this is becoming an increasingly difficult mission. 

Today Social impact brands are struggling to keep pace with their profit-driven competitors.

The lion's share of attention is dominated by these big brands, often leaving social missions unable to remain relevant.

The sector is under-resourced and outmatched, fighting a David versus Goliath battle against bigger, better-funded brands.

And as these big brands are increasingly tapping into 'purpose-driven' messaging and campaigns to market themselves, they’re making it harder for genuine impact-driven organizations to stand out and rally support.

On top of all of this, the general population is bombarded by constant appeals and interruptions, and people are growing more skeptical of social causes, leading to a growing crisis of cause-fatigue.

But there’s hope. 

For those of us committed to pioneering a new path, we can build a modern, sustainable approach for the social impact sector. 

In season one, we outline a new playbook that social impact leaders like you can use to succeed and thrive in today’s changing landscape. 

Here’s what you can expect if you join us on this journey:
Discover how to craft a social impact brand and message that resonates with your community. 

Learn the psychological secrets and strategies that big brands leverage to capture our attention, every time. 

Unlock the power of today’s digital tools to turn clicks into real-world change. 

Develop the mindset and habits required to approach your content and marketing more creatively. 

Carve out a unique niche and Point of View for your brand that differentiates you from other organizations in your category.

By understanding and implementing the playbook outlined in season one, you’ll learn how to unlock and grow new revenue, build awareness for your mission, and scale your impact to a whole new level.

These are more than just abstract concepts; they’re purpose-built tools and strategies that we use, every day, to help leaders just like you. 

Join us, and step into a community of forward-thinking innovators, social impact pioneers, and authentic changemakers.

Remember this: Transformative change starts as a wild idea about what could be. What’s your wild idea? Let’s find out how to bring it to the world.