First, you must understand that you are not competing with other social causes (at least not primarily). You are competing with Netflix. You are competing with Instagram. You are competing with Twitter. How does your brand and digital footprint stack up against the competition?
Is your social impact story and message engaging, emotional, compelling, timely, interactive, and clear? Are you building an audience of loyal supporters who are willing to donate, volunteer, advocate, spread the word, and take action?
Boosting your signal and cutting through the noise is no small feat. And there’s no silver bullet to ensure a successful outcome. It starts by understanding how the game of the attention economy is played and developing a strategy to win. The philosophies and strategies laid out in this manifesto point to a different mindset for running a modern social impact organization. Once followed, you will have the knowledge and tools in place to create a signal worth tuning in to.