As knowledge becomes more freely distributed and accessible, attention grows more scarce and difficult to capture and maintain.
Ideas and opinions spread through algorithm-powered digital platforms analyze your behavior and social connections, learn your beliefs and biases, and feed you a carefully curated onslaught of news, opinions, truths, and falsehoods that shape your perception of reality — all irresistibly delivered through palm-sized digital devices.
And despite the promise of democratized information, those in power can still buy more influence and spread ideas and misinformation constructed to shape opinion, affect policy, and further divide us across issues and identities.
The internet isn’t going away. And new media channels — social platforms, email inboxes, websites, and digital experiences — will only grow in adoption and influence. Thus, as a social impact leader, it is your duty and your mandate to embrace and leverage our digital-first culture as a force for good or be outplayed by those using it for other purposes.