On Brand Podcast: Building Brands That Create Social Impact

Our Founder & Creative Director, Eric Ressler speaks with Nick Westergaard about how to build your brand and make meaningful change in the world. It’s about embracing a digital-first mindset.

Topics include:

• Why it’s important to move beyond virtue signaling and do authentic work if you want to inspire supporters
• How to start with a digital-first mindset and then connect your brand’s key touchpoints
• What key metrics you can use to measure the success of your activism
• What the pandemic taught us about our values and digital tactics, and how we can take these lessons with us into the future