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Nonprofit Unplugged: How To Transform Your Mission As Your Brand with Eric Ressler
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This week on Nonprofit Unplugged, host Shaikra Releford is joined by Eric Ressler, founder and CEO of social impact creative agency Cosmic. Together they explore the company's unique approach to digital design and development and how they have helped numerous clients achieve their online goals. In their conversation you will learn about the creative process at Cosmic, their philosophy on digital design and development, and how they stay ahead of the curve in an ever-evolving industry. Whether you're a business owner looking to enhance your online presence or someone interested in the world of digital design, this episode is not to be missed.
“How can you get people from being unaware to engaged and sustained in supporting the work that you are doing?”
Episode Highlights:
- The inspiration behind Cosmic’s focus on social impact businesses. [2:05]
- Milestones that have refined and expanded Cosmic’s offerings. [4:45]
- Forming connections starts with effectively communicating your story. [7:40]
- How to overcome the common reasons your story isn’t being told powerfully. [10:25]
- How can social impact organizations compete effectively in the attention economy? [13:12]
- The need for social impact organizations to act more like digital media companies. [17:53]
- Eric reflects on his life’s purpose and how his work at Cosmic is helping him meet his goals. [20:58]
Quotes:
“We have seen a real need in the social impact space for design and communications and technology.”
“A common mistake is to think that there is one story, when actually there are a lot of stories that need to be told to different folks.”
“How can you get people from being unaware to engaged and sustained in supporting the work that you are doing?”
“It’s easier than ever to get in front of people, but harder than ever to get their attention.”
“You need to have a strong digital arm for your work. That’s how we communicate in 2023.”
Resources:
Nonprofit Unplugged Podcast- Nonprofit Made Easy
The Revolution Is Digital by Cosmic