Podcast
Impact Boom — On Communicating Social Impact And Connecting With Philanthropy Opportunities
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Social impact organizations have a powerful message to share, but too often their message is lost amidst the competing noise. Cosmic Founder and Creative Director Eric Ressler joins up with Impact Boom podcast host Indio Myles for a discussion about how to grow your social impact in the attention economy through effective impact storytelling, communication progress, needs, and organizational challenges. They dive into Cosmic’s efforts to empower social impact organizations as they navigate rapidly changing ways and discuss ways that entrepreneurs can connect with philanthropists to access funding and support.
“It is really not much different for social impact organizations. There’s still a huge need to build a solid brand and foundation in that brand, to have clear messaging, to be really good at impact storytelling, to communicate your progress and your needs and your challenges to your organization. Essentially at the end of the day, you’re selling a vision for a better future, and to sell something you have to be a good communicator.”
Episode Highlights:
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[2:45] The artistic and social impact journey that led to the creation of Cosmic.
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[6:30] Cosmic’s approach to social impact begins with applying its unique expertise.
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[8:25] Common patterns where organizations tend to let down efforts for positive change.
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[13:30] Tactics for more effective storytelling and branding.
[16:40] Key opportunities that are emerging for social impact organizations.
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[19:48] The importance of a positive relationship between social impact organizations and philanthropists.
[25:10] Inspiring initiatives that are creating positive social change.
[27:15] Eric’s book and resource recommendations.
Quotes:
“Social impact organizations have something that other organizations will never have, and that is an
authentic built-in purpose to work in their DNA.”
“The superpower of the social impact organization is that your mission is authentic and it always will be.”
“A lot of times philanthropists and funders are writing checks, but they need to be doing more than just
writing checks. Good ones are empowering their organizations.”
“There are just not enough resources going to these causes at the scale that they need to be invested in
order to actually make the amount of change we need with some of these issues.”