A New Model for a New Era of Social Impact

When it comes to strategic communications, most social impact organizations aren’t held back by a lack of heart or effort — they’re held back by a system that’s not designed for sustained success. They often approach branding, digital infrastructure, and communications as disconnected efforts, frequently outsourced to different teams, vendors, or departments with little coordination or oversight, let alone strategic thinking underpinning the program at large.

 The result is fragmentation: a brand that sounds inspiring (but generic) and fails to stand out. A website that's basically just a static digital brochure instead of a living hub for engagement. Content that's informative, but not emotionally captivating (typically posted sporadically) that fails to build momentum, trust, or a real feedback loop with supporters.

At the root of it all is a deeper challenge: most orgs simply lack the internal capacity and expertise required to lead this work at a high level. Most teams are overextended. They may be investing in campaigns, but they don’t have the strategic and creative leadership in-house to ensure alignment across brand, digital, and activation. Leadership is often too busy to stay deeply engaged, and without that engagement, strategic communications become side projects — instead of core tools for moving the mission forward.

Navigating a New Media Landscape

As if these challenges were not already enough, the expectations placed on social impact communicators have grown dramatically in the last few years. The bar for creativity, clarity, and consistency keeps rising, while most internal teams are already stretched thin. In this environment, spinning up an "internal agency" often isn’t feasible. And even with solid outside help, it’s unrealistic to expect a one-time rebrand or website overhaul or end-of-year campaign to transform an organization long-term without consistent support and iteration.

Building a strong brand is not a one-and-done effort. It's an evolving, living discipline — one that requires creativity, experimentation, and long-term vision.

The organizations that invest in this work consistently and treat it as a core function of leadership outperform those who tackle it in fits and starts. Momentum compounds when strategy, creativity, and execution are aligned. Without that alignment, even great ideas fall flat.

A Better Approach: One Integrated Model

Over the last 15 years, we've helped mission-driven organizations with major rebrands, overhauls of outdated digital systems, and high-impact multi-channel campaigns. And through all of that work, we've seen the same downside play out again and again in the typical agency-client relationship: it's project-based, fragmented, and disconnected from the strategic leadership of the organization.

So we started looking closer. We audited which clients had made the biggest leaps forward — not just in their communications, but in their fundraising, growth, and overall impact. The pattern was clear: the most successful clients were the ones who treated us like a partner. They brought us into the room for key decisions. They invested consistently in brand, digital, and activation — not once, but multiple times throughout the year.

That insight led us to imagine a new model. One that enables a deeper level of engagement. One designed not around deliverables, but around long-term results, identified and measured together. One that helps a small cohort of leading social impact organizations doing important work move faster, go deeper, and build real momentum over time.

The Social Impact Growth Model is built on three interconnected pillars:

Brand — Go from Unremarkable to Unforgettable
Your brand is the emotional core of your mission. It’s what people remember, trust, and rally behind. We help organizations define and express a brand that differentiates them and deepens connection — both internally and externally.

Digital — Go from Fragmented to Integrated
Your digital ecosystem isn’t just a website — it’s your engine for engagement. We design systems that drive supporter journeys, surface impact stories, and connect all the moving parts of your operation into one seamless experience.

Activation — Go from Invisible to Magnetic
Even the best brand and digital tools won’t drive change without activation. We develop content strategies and campaign systems that earn attention, build trust, and inspire real-world action.

When these three pillars operate together, they create a virtuous cycle. Your brand earns attention and trust. Your digital infrastructure converts that trust into relationships. Your activation strategy turns those relationships into action — and feeds insights back into the system.

The model isn't magic. It's just a better system for doing this work. A system that's taken us 15 years to refine, and that is evolving as the needs of the sector shift at the speed of modern culture.

What This Requires

This model is not for everyone. It’s not a quick fix. It’s not a hand-off project. It’s a strategic commitment.

• You need to make this a priority. If this work is treated like a side initiative, it won’t succeed. It needs to be tied to your mission, revenue, and organizational strategy.
• You need to bring leadership to the table. This model only works when we’re invited into the room where strategic decisions are made. Otherwise, we’re just doing the motions.
• You need to invest real resources. Our engagements range from $10K–$30K+/month, depending on the scope. That may sound steep — but it gets you a dedicated team of creative experts and replaces years of disconnected spending across rebrands, websites, campaigns, and failed hires.

We are not a vendor. We are a strategic growth partner.

How It Works

We begin with a diagnostic: Where are you now, and where do you need to go? We gather insight through listening sessions with key stakeholders, independent research into your organization and sector, and a review of background materials you provide. This helps us deeply understand your context, challenges, and opportunities before we ever make a recommendation.

From there, we build a roadmap that evolves with your organization. Our engagements are monthly, iterative, and strategy-led. We co-create with your internal team — and we move fast. Together, we:

• Align your brand strategy and messaging around what makes your work different and necessary
• Design digital systems that act as an engine for engagement, not just a pretty face
• Develop and run content strategies that build trust, grow support, and drive action
• Evaluate performance and optimize as we go

The Results

Organizations that adopt this model don’t just make surface-level improvements. They experience real transformation.

They earn deeper trust from supporters, partners, and funders who recognize them as credible leaders in their space. They unlock more predictable and diversified revenue by replacing stop-and-start fundraising with consistent, strategic activation. Their message reaches further, growing a community of engaged advocates who believe in the work and take action. And they attract the right people — aligned staff, funders, collaborators — who make their impact possible.

Most importantly, they stop spinning in place and start making measurable progress toward their mission.

Our clients have told us that they’ve never felt more confident about their strategic communications. Their funders and supporters finally understand what makes them different. Their content sparks real engagement. Their community conversations are blossoming. And with that momentum, they’re building sustainability for the long term.

Who This Is For

This model is ideal for organizations that are ready to think differently about how they resource and approach strategic communications. This is for leaders who are tired of reactive, siloed campaigns that never seem to move the needle, and are ready to commit to an integrated model for long-term, strategic growth.

This model is ideal for:

• Organizations between $2M–$25M in revenue
• Orgs undergoing a growth inflection point or entering a new chapter
• Leaders who understand that branding, digital, and activation are core to mission success
• Teams that want a true strategic partner who has deep experience in the nuances of the sector

And it’s not a fit for:

• Orgs looking for a one-off deliverable
• Teams unwilling to commit time, budget, and leadership attention
• Anyone expecting overnight results

Ready to Grow?

If you’re tired of chasing momentum and ready to build it — let’s talk.

The path to sustainable attention, revenue, and impact doesn’t begin with a prettier brand or a slicker site. It begins with a new model for growth.

Let’s build it together.

We currently have two openings beginning in August. If this seems like a potential fit for you and your organization, let’s talk.

→ Book a time to talk with Eric