Checklist: Creating the Best Nonprofit Websites in 2025

Use this checklist to evaluate your current site and guide your journey toward building a best-in-class digital experience that truly serves your mission.

Foundational Strategy Checklist

Before you write a single line of code or choose a color palette, you must lay a strategic foundation. Rushing this step is why many online efforts fail to make a meaningful impact. This includes considering your overall nonprofit website design strategy.

☐ Define Your Website's Core Purpose: Is your website primarily a media hub designed to educate and shift narratives? Is it an action center built to mobilize supporters? Or is it a community hub for fostering connections? The best websites are often a blend of all three, but clarity on your primary goal will inform every subsequent decision.
☐ Nail Your Impact Story: Many organizations struggle to translate complex problems into simple, compelling stories. Before you build, you must be able to clearly articulate the problem, your unique solution, and a powerful vision for the future. This is the heart of effective social impact messaging, turning academic speak into a human-centered narrative that resonates and inspires.
☐ Map Your Key Supporter Journeys: How do different audiences—donors, volunteers, partners, beneficiaries—find you? What is the first impression you want to make? What single action do you want them to take on their first visit? Mapping these pathways ensures your site architecture is intuitive and purposefully guides users from passive interest to active engagement.

Essential Features & Content Checklist

With a clear strategy, you can begin to define the tangible elements of your site. These features are not just functional; they are expressions of your brand and opportunities to build trust.

The "Must-Haves" for Credibility and Connection

☐ A Clear Mission & Vision: Your purpose should be immediately understandable on the homepage and articulated with depth on your "About Us" page. This isn't just background information; it's the bedrock of your brand promise.
☐ Compelling Impact Storytelling: Go beyond dry statistics. Use a dedicated media hub or blog section to showcase impact through beneficiary stories, high-quality visuals, and thought leadership. This transforms your site from a simple brochure into a vibrant, owned media platform. Check out our guide to building a nonprofit media hub to learn more.
☐ Prominent and Diverse Calls-to-Action (CTAs): A "donate" button in the navigation is not an activation strategy. Your site must feature clear, compelling, and varied CTAs that invite users to sign up, volunteer, attend an event, or share content. You need to explicitly ask people to join your community and take action.
☐ A Frictionless, On-Brand Donation Experience: The donation page is a critical brand touchpoint. A clunky process that redirects users to a generic third-party page can erode trust. The best nonprofit websites use integrated payment processors like Stripe to create a seamless, secure, and visually cohesive experience that keeps the donor on-site and reinforces your professionalism.
☐ Easy Navigation & Mobile-First Design: Over half of all web traffic comes from mobile devices. Your website must provide a flawless, intuitive experience on any screen size. If users have to pinch and zoom to read your content, they will leave.

Features for Deeper Activation and Engagement

☐ A Dedicated Volunteer & Involvement Hub: Make it effortless for people to give their time. Provide clear information on opportunities, an easy-to-use sign-up form, and stories that showcase the impact of volunteering.
☐ Events Calendar & Registration: Whether virtual or in-person, events are key for community building. An integrated calendar with a simple registration process keeps your supporters informed and engaged.
☐ A Thriving Blog / News / Resources Section: This is the engine of your nonprofit digital ecosystem. Consistent, high-value content establishes your authority, improves search engine visibility (SEO), and gives you a reason to communicate with your audience beyond fundraising asks.

The Technology & Integration Checklist

The right technology stack underpins a modern digital experience. It’s the digital infrastructure required for relationship-based communication, transforming your data from fragmented to integrated.

☐ Choose the Right Website Platform:
- Website Builders (Wix, Squarespace): These are user-friendly and great for simple sites, but beware of the "template trap." They can limit your ability to create a truly distinct brand experience and may not be flexible enough for complex needs. For more details on choosing the right one, consult a guide to nonprofit website builders.
- Self-Hosted (WordPress): Incredibly flexible and scalable, WordPress powers a huge portion of the web. It requires more technical management for hosting, security, and updates, but gives you complete control to build a truly custom digital experience.
- Nonprofit-Specific (Neon Websites): Platforms built specifically for nonprofits offer tight integration with their own CRM systems, which can be a powerful advantage.
- Making the right choice depends on your team's capacity, budget, and long-term goals. Our digital services help organizations navigate these complex decisions to build a foundation for growth.
☐ Integrate a Supporter-Centric CRM: A Customer Relationship Management (CRM) system is the engine of supporter engagement. It breaks down data silos, allowing you to see a unified view of every interaction—from donations to event attendance to volunteer hours. This is essential for the personalized, meaningful communication that builds lasting relationships.
☐ Connect Seamless Email Marketing: Your website should be your primary tool for growing your email list. Ensure your platform integrates smoothly with your email marketing service (like MailerLite, ActiveCampaign, or Moosend) to capture leads and nurture them with automated welcome series and segmented content.
☐ Prioritize Security and Compliance: Your website must be a safe place for supporters to engage and transact. This includes having an SSL certificate (HTTPS), being PCI compliant for donations, and ensuring all plugins and platforms are kept up to date to protect against vulnerabilities.

The Ongoing Nurturing Checklist

Your website is not a one-off project that you set and forget. It is living digital infrastructure that needs to be used consistently by your team and your community to be effective. Winning in the attention economy requires constant care and attention.

☐ Commit to a Consistent Content Cadence: A static website quickly becomes irrelevant. Develop a realistic content plan to regularly update your blog, share impact stories, and post resources. This keeps your audience engaged and signals to search engines that your site is active and valuable.
☐ Review Analytics for True Insight: Don’t get lost in vanity metrics like page views. Focus on data that measures engagement and impact. For a deeper dive into what to track, explore key nonprofit metrics. How long are people staying on key pages? What paths are they taking to your donation form? Which blog posts are driving the most newsletter sign-ups? Use these insights to refine your strategy.
☐ Conduct Regular Audits: At least once a year, perform a full audit of your website. Check for broken links, review content for relevance, test all forms and CTAs, and assess your site speed. This routine maintenance is essential for protecting your social impact brand and ensuring a positive user experience.
☐ Evolve with Your Mission: As your organization grows and your mission evolves, your website must evolve with you. It should reflect your most current messaging, showcase your latest successes, and adapt to the changing needs of your community. This iterative approach is central to long-term nonprofit website design.

Transform Your Website into an Engine for Change

Building one of the best nonprofit websites is about more than just technology or aesthetics. It’s a holistic effort that integrates your brand, digital strategy, and activation campaigns into a single, powerful ecosystem. When these pillars work in concert, you earn trust, grow sustainable revenue, and mobilize your community for your cause.

If you’re ready to transform your website from a static brochure into a dynamic hub for social impact, our team can help. We partner with organizations to develop the brand, digital, and activation strategies that lead to measurable results.

Book a free strategy call with Cosmic today to learn how we can help you build the digital backbone your mission deserves.