Grateful Dead Archive Online

A Socially Constructed Collection Drawn from the UCSC Library’s Archive and Global Network of Fans

    Launched

    2012

    Services

    Branding, Web, UI

    Industry

    Education, Entertainment

Background

The Grateful Dead Archive Online (GDAO) is a socially constructed collection comprised of over 45,000 digitized items drawn from the UCSC Library’s extensive Grateful Dead Archive (GDA) and from digital content submitted by the community and global network of Grateful Dead fans.

We worked closely with the GDAO team to plan and design a brand and website, resulting in a living brand with a related icon set, high-fidelity visual designs, and a web UI style guide for implementation.

The project has been a huge success, with tons of community support to help populate the archive with user submitted content, resulting in a central hub for the Grateful Dead community to gather and converse.

Digital Strategy

We helped GDAO fine tune their digital strategy to reflect the breadth and depth of high-quality content in their collection. We established two main use cases for the website: browsing content and submitting content. The resulting strategy focuses primarily on connecting the GDAO community and creating a central meeting place for content consumption and collaboration.

Main Logo Lockup

Our job was to create a visual brand for the archive – a tough assignment considering the large amount of existing imagery already associated with the band.

We performed a refresh by riffing on the established icons to create a more modern, living brand.

Iconography

We had a blast imagining and designing a custom icon set to represent all things Dead. The folks at Index Books liked them so much that they published them in Pictos, a book on iconography published in 2013.

Website

Website Style Guide

The Full Collection

KB Farms

KB Farms

Our Tradition is Growing

Portal

Portal

The biggest breakthrough in WiFi in 15 years

Cabrillo Works

Cabrillo Works

Put your passion to work

ZoZbot

ZoZbot

Welcome to the Dawn of Robo-Gaming

ICIX

ICIX

Clarifying a Supply Network Platform

Santa Cruz City Arts

Santa Cruz City Arts

A Showcase of Santa Cruz Public Art

Growmada

Growmada

Defining an Early-Stage Startup

Choose Santa Cruz

Choose Santa Cruz

Repositioning The Santa Cruz Economic Development Office

favr

favr

Brand Strategy & Marketing Site for a Santa Cruz Startup

Mugnaini

Mugnaini

Elevating an Established Brand

Beverly's

Beverly's

Re-branding for Company-Wide Unity

Causebox

Causebox

Bringing Social Goodness to More People

Magoosh

Magoosh

Expressing a Re-brand Through a New Website

CruzCal

CruzCal

Designing and Building a Unified Calendar for Santa Cruz Arts & Cultural Events

Meander

Meander

Brand & Photography for a Riverside Benefit Dinner

The Mill

The Mill

Accelerating an Ideas and Startups Accelerator

ChangeIt

ChangeIt

Creating a Social Giving Platform

Plugin Alliance

Plugin Alliance

Building better user experiences

Superior Foods

Superior Foods

Rebranding & Digital Strategy for a Global Food Company

Ampush

Ampush

Pushing Profitable In-Feed Advertising Solutions Farther

HWVP

HWVP

Website Upgrade for an Enterprise Software VC Firm

The Great Rabbit

The Great Rabbit

Rebranding a Web Content Strategist & Storyteller

Imergy Power Systems

Imergy Power Systems

Elevating a Startup for a New Era in Energy

Santa Cruz Film Festival

Santa Cruz Film Festival

Rethink the Viewing Experience

Santa Cruz Symphony

Santa Cruz Symphony

A New Brand. A New Website. A New Era.

Tango

Tango

Digital Presence Update to help App Users Connect, Get Social, & Have Fun.

Cireson

Cireson

Creating a Best-in-Class Marketing Site for Your System Center Experts

Ocean Street Banners

Ocean Street Banners

Experience Santa Cruz

Neato Robotics

Neato Robotics

Introducing the Smartest Most Powerful Robotic Vacuum

The Go Game

The Go Game

Refreshing the World Leader in Team Building Games' Website

PlanGrid

PlanGrid

Website & Digital Strategy for the Construction App That Works For You

Bokeh Pictures

Bokeh Pictures

Presenting Cinematic Solutions

Stripe

Stripe

Putting an Inspirational Playground on Display

Apcera

Apcera

Unify and Accelerate Your Enterprise

Bloofusion

Bloofusion

Helping Companies Go Beyond Expert Website Optimization

Rewire Leadership

Rewire Leadership

Unlocking Potential in People and Teams

Lisa Benson

Lisa Benson

A Nomadic Business Strategist

SweatGuru

SweatGuru

Branding, Website, & App Design for a New Fitness App

Testorff Construction

Testorff Construction

A Contractor's Website to Inform, Educate, and Simplify the Process of Building

hopTo

hopTo

Set Yourself Free: Remotely Access Your PC Through Your Tablet From Anywhere

Aditazz

Aditazz

Demonstrating a Radical New Approach to the Built Environment

Artiman Ventures

Artiman Ventures

An Unexpected Site for a Venture Capital Firm Specializing in White Space Investments

Atlas Geotechnical

Atlas Geotechnical

A Brand and Site for a Full Service Geotechnical Engineering Consultancy

Kirby School

Kirby School

A Significant Site Upgrade for an Independent, Non-sectarian School

Looxcie

Looxcie

App Design and Videos for a Wearable Camera that Streams Live Through Your Cell Phone

NEXTies 2013 Video Series

NEXTies 2013 Video Series

An Annual Santa Cruz Event Celebrating Impactful Community Members

NEXTies 2012 Video Series

NEXTies 2012 Video Series

Inform. Inspire. Involve. An Annual Santa Cruz Event Celebrating Impactful Community Members

Alcatel Lucent - ngConnect

Alcatel Lucent - ngConnect

A Communication and Organizational Platform

Well Being Center

Well Being Center

Brand and Website to Help People Achieve Healthy Living Through Natural and Holistic Mind-Body Technologies

Gridata

Gridata

Branding Infographics and Collateral to Revolutionize How People Use Energy

zSpace

zSpace

A Revolutionary 3D Environment for Creation, Communication and Entertainment

Truffle

Truffle

Bridging the Culinary World: Connecting Food-Makers, Eaters, and Industry Influencers

Various Brands

Various Brands

Select Brands from our Archives

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