Branding, Web, UI
The Grateful Dead Archive Online (GDAO) is a socially constructed collection comprised of over 45,000 digitized items drawn from the UCSC Library’s extensive Grateful Dead Archive (GDA) and from digital content submitted by the community and global network of Grateful Dead fans.
We worked closely with the GDAO team to plan and design a brand and website, resulting in a living brand with a related icon set, high-fidelity visual designs, and a web UI style guide for implementation.
The project has been a huge success, with tons of community support to help populate the archive with user submitted content, resulting in a central hub for the Grateful Dead community to gather and converse.
We helped GDAO fine tune their digital strategy to reflect the breadth and depth of high-quality content in their collection. We established two main use cases for the website: browsing content and submitting content. The resulting strategy focuses primarily on connecting the GDAO community and creating a central meeting place for content consumption and collaboration.
Main Logo Lockup
Our job was to create a visual brand for the archive – a tough assignment considering the large amount of existing imagery already associated with the band.
We performed a refresh by riffing on the established icons to create a more modern, living brand.
We had a blast imagining and designing a custom icon set to represent all things Dead. The folks at Index Books liked them so much that they published them in Pictos, a book on iconography published in 2013.