Whether you are focused on advocacy, direct relief, systems change, education, conservation, or behavior change, you must build an audience of engaged supporters. Over time — and with proper nurturing — you will build a thriving community of donors, volunteers, advocates, and staff who share your vision and align with your values.
It’s often incorrectly assumed that building a coalition of supporters is a tactic best fit for grassroots advocacy organizations and political campaigns. And, of course, it is crucial in both of these scenarios. But every cause requires activating supporters, and the social impact space is ripe with opportunities to do so even outside of traditional use cases.