The Renewal Workshop
Branding a New Industry
The Challenge
The Renewal Workshop team came to us with a brilliant idea: partner with the world’s best-loved apparel brands to transform their unsellable and returned inventory into Renewed Apparel. Having just acquired their facility, they were in need of a solid brand and website to launch their company, convey their value proposition, and establish themselves as industry leaders.
The Outcome
The Renewal Workshop brand and website gave the company a foundation from which to launch. They grew quickly from working with a handful of brands to partnering with more than 20, including forward-thinking brands such as Carhartt, Eagle Creek, Lo & Sons, Mara Hoffman, Osprey, Pearl Izumi, Toad&Co, and Timbuk2. They look to be on track to keep a million pounds of clothing out of landfills by 2025.
Services
- Strategic Brand Building
- Content & Campaign Consulting
Focus Areas
- Climate Action & Environment
- Sustainability & Food Systems
The Strategy
We needed to devise a way for The Renewal Workshop brand to extend into every aspect of their business. The brand has to co-exist with disparate original manufacturer’s brands on their renewed apparel, and work on everything from packaging to buttons.
We collaborated with The Renewal Workshop team to describe the new industry they were launching, their role in inventing it, and the heartfelt values that define their brand.
A Brand That Lives in Many Places
The Renewal Workshop was able to use our brand style guide to extend the brand into multiple pieces of branded print and packaging collateral.
Scope of Work
Strategic Brand Building
- Brand Research
- Visual & Messaging Landscape Analysis
- Interviews & Focus Groups
- Brand Identity & Design Systems
Content & Campaign Consulting
- Brand Extension, Collateral, & Materials
Other
- Strategy
- Visual Identity